Monday, November 26, 2012

Ease of doing Distribution Franchisee business - PESU Local Intelligence

Apart from technical & financial parameters it is important for the bidders to evaluate the local intelligence for its operation & ease of setting up a business. pManifold has developed a process to research on the local intelligence through its network & secondary research to provide bidders with glimpse of the region on Demographics - Social & Economical, Political stability & activities & enable them making right decisions. Below is the quick snapshot from the local intelligence report from pManifold on Ease of Operationalizing Distribution Franchisee.

Patna is the capital city of Bihar state. It is located on the south bank of the Ganges River. The city is approximately 35 km long and 16 km to 18 km wide. The table below shows the quick facts about the region
Municipal Corporation
Patna Municipal Corporation (PMC)
No. of Household
726,364 (Census 2001)
Male population
Female population
Total population
Slum households
Slum population
63.5% (Census 2001)
Literacy Rate

  • Growth Rate: On the basis of, assumed average annual growth, Patna has been ranked as 21st fastest growing city in the world and 5th fastest growing city in India by City Mayors Foundation. Patna registered average annual growth of 3.72%, for the period of 2006-2010. As of 2010, the per capita income of Patna was ₨. 37,737.
  • On the radar of Experts:  World Bank ranked Patna in second place in India, after Delhi, in terms of the ease of starting a business.
  • Transportation: Patna is well connected to other cities via
    • Airways:  Patna has got a Lok Nayak Jayaprakash Airport or Airport Patna with connectivity to major Indian cities. The nearest International Airport is at Gaya which is 96 km from Patna. The new Airport is expected to built at Bihta.
    • Railways: Patna is located on the main line of East Central Railway hence connected with important cities of India.
    • Roadways: The city has major road highways and state highways. 
    • Local Transportation: The local transportation in this area are Buses, Auto rickshaws and Local Trains. The Planning Commission of India has given nod to Patna Metro recently. Ground survey for Metro has been started.
  • Industrial Area: Patna has Industrial Area Development Authority with an objective to promote and develop. State government is mulling an IT hub at Bihta. For this the Tata Consultancy Services (TCS) has already been assigned with the responsibility of developing a main data centre which will provide IT link to all government departments.
  • Government Offices:  Patna has got many Government offices like High court, Secretariat, District Rural Development Agency (DRDA) Administration, Bihar Vidhan Bhawan etc.
  • Talent profile: Apart from various schools & colleges Patna has some of the well known institutions like IIT, NIT, BIT & AIIMS.
  • Crime Rate: According to sources, the state capital seems to lead in crime in Bihar, despite the 12 per cent fall in crime figures claimed by DGP.
  • Cost of Living:  3 BHK flat can be purchased at the rate of Rs. 25+ Lakhs, rented at 10K+ per month & a shop can be rented starting from 8K depending on size & locality
  • Entertainment: Patna has got many malls and multiplexes, restaurants, parks & also playgrounds including International Stadiums.
  • State Governing Party: The current government is governed by NDA comprising of JDU & BJP in the leadership of Chief Minister Nitish Kumar.
  • Local Municipal: The Patna Municipal Corporation is governed under the leadership of Municipal Commissioner  Pankaj Kumar Pal & city Mayor Afzal Imam.
  • Political Activities: ‘Mehangi Bijli Virodhi Sangharsh Manch’ has planned a statewide protest on November 19 2012 against the hike in electricity tariff in Bihar.
  •  Power Distribution:  The PESU region of Bihar for the power distribution is divided into two
    •  PESU East area has five subdivisions which are Rajendra Nagar, Bakipur, Kankarbagh, Gulzarbagh and Patna city.
    • PESU West area also has five subdivisions which are Patliputra, New Capital, Dakbunglow, Danapur and Gardani Bagh.
A complete report on Local Intelligence on PESU region is available. To get this report contact

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